Monday, July 29
MarketVolt’s Monday Mash-Up
Simple and Wise Writing Tips
Here’s a great information graphic with 19 tips to help you write better with fewer mistakes. Print this out and post it by your desk. You’ll be a better writer for doing so.
Marketing Tips
This Column is Not What It Sounds Like
I came across a great column with this headline: “It’s Time to Start Sleeping With Your Customers.” Don’t worry. It’s G-rated. This column is all about getting to know your customers, getting “intimate” with them, understanding their emotions, pushing the right buttons. And it’s very good. Most marketers and sales people rely to much on logic to drive sales. Successful marketers tap emotion.
Recommended Reading
Steal Like an Artist
Thanks to my friend Mary Kutheis (MCK Coaching) for recommending that I read Steal Like an Artist by Austin Kleon. Here’s how the author describes the book’s big idea: “You are a mash-up of what you let into your life. Anyone can be creative if they surround themselves with the right influences, play nice, and work hard. I like that idea, and I like this book.
Music and Movies
Recommending Rebecca
Rebecca Pidgeon is an American actress who is married to American playwright and screenwriter David Mamet. I learned of her years ago when I saw her in movies written and directed by Mamet.
I highly recommend Mamet’s The Spanish Prisoner which stars Pidgeon, Campbell Scott, and Steve Martin.
I learned recently that she is also an accomplished singer / songwriter. I recommend her 2011 album Slingshot. I also recommend her latest album, Sudden Exposure to Light, which was released last week.
Quotable
“We live in a world where we are taught from the start that we are thinking creatures that feel. The truth is we are feeling creatures that think.”
– Neuroanatomist Jill Bolte Taylor, quoted in the great column cited above.
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom