Monday, August 12
MarketVolt’s Monday Mash-Up
Outstanding Advertising
Apple’s New Ad for Airpods is a Stunner
Apple has a history of great television ads. Here’s their latest: A pitch for Airpods (wireless earphones). This is great, technically stunning, highly entertaining advertising. Watch for the email I send on Wednesday. I’m going to talk more about this ad in that email.
Dumb Marketing
Two Big Brands Miss the Mark with Women
Here’s an interesting article about how mega-brands Macy’s (department store) and Forever 21 (apparel) suffered big-time backlash after playing to women’s fears about their weight.
This is a good lesson about how businesses must be attentive and careful about how their products and marketing may be perceived by their target market. It also reveals how quickly social media backlash can punish a business that missteps.
“Outlaw” Marketing Rarely Pays Off
My friend Will Hanke (Red Canoe Media) is a great marketer who knows a ton about search engine marketing. In this blog post, he describes how some search marketers use “black hat” methods to game the search marketing system. Will prefers and recommends “white hat” methods. Here’s why…
Free Course
Get Noticed and Attract Followers in Your Industry
Want to be a thought-leader in your industry? Then you must have a message and an audience who is ready to hear it. I recommend a free online course that will reveal how to develop both.
“How to Use Article Writing to Develop Your Personal Thought Leadership Brand” is a great course, published by EQ and taught by Dixie Gillaspie who really knows her stuff. Highly recommended!
Quotable
Speaking of Apple (see above), here’s something its founder Steve Jobs once said that I think is right on:
“The most powerful person in the world is the storyteller. The storyteller sets the values, the vision and the agenda for an entire generation to come.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom