Monday, August 19
MarketVolt’s Monday Mash-Up
Marketing Funnies
This Cartoon Cracked Me Up
I love Tom Fishburne, the brain behind the Marketoonist cartoons.
I especially love this one. The lesson:
If you deliver the wrong marketing message, your prospects will tune out or, worse yet, be annoyed.
Trying a different technology won’t fix it. Tuning up your message will fix it.
Is this Progress?
At first I thought this was a joke: Burger King now delivers food in Mexico City to vehicles stuck in traffic. But it appears to be true (see article or watch video). I admire the company for the innovation and operational efficiency it takes to pull this off. I’m not sure I like it, though. What do you think?
Marketing Tips
Avoid These Pitfalls When Email Marketing
Here’s a good article that outlines some common email marketing mistakes and how to avoid them.
Recommended Listening
The Future of Marketing
Seth Godin and Brian Clark (copyblogger) are two of my go-to marketing experts.
So when they’re together in the podcast studio, discussing their craft, that’s must-hear podcasting. Here’s the episode from Brian’s podcast in which he and Seth dive deep into the future of marketing. Tons of lessons for all of us.
Orville Gets it Right…Then Wrong
Orville Wright was born on this day in 1871. Here are two interesting quotes from Orville. The first is good advice for anyone who wants to innovate. The second quote? Let’s just say it’s a good thing Charles Lindbergh didn’t accept Orville’s word.
“If we all worked on the assumption that what is accepted as true is really true, there would be little hope of advance.”
“No flying machine will ever fly from New York to Paris”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom