Monday, September 9
MarketVolt’s Monday Mash-Up
Marketing Genius
Thank You Dan Kennedy
I’ve learned more about marketing from Dan Kennedy than from all other marketing experts combined. So it’s with a heavy heart that I tell you he’s on his deathbed. For those of you who don’t know Dan Kennedy, I recommend his book Magnetic Marketing. You can get a free copy here (you pay shipping).
I learned about Dan’s condition by reading a letter he wrote last month. It begins, “I find myself in the unusual position of regretfully announcing my death.” What follows is an explanation that brought him to this point and, more importantly, a beautiful expression of gratitude and his hope for us marketers who will outlive him.
Life Imitating Art
How a TV Drama Generated a Real-Life Ad
Here’s a fascinating and informative article about great copy-writing over the years. Read example #4 to learn how a fictional ad, developed by a TV character named Don Draper, evolved into a real campaign. Real life imitating fiction.
Recommended Viewing
How to Power Your Business with Customer Feedback Surveys
Last month, I shared some advice about customer feedback surveys at an event hosted by Experts 4 entrepreneurs in St. Louis. Here’s a video of the presentation in which I reveal how to craft a great survey, analyze results intelligently and follow-up effectively. (Note: You have to register with your name and email address to see the video. When you register, you’ll have access to a huge library of business tips from other experts).
Marketing Tips
Make Your Content More Accessible
This is a great article that begins, “We have, for a long time, ensured that our emails read well. We check if they render correctly, display in all email clients, have a fallback image (should there be interactivity or animation), all while trying to be innovative and creative. One thing we haven’t always considered is whether everyone can read the emails we send. Our emails need to readable for people with impaired vision, color blindness, dyslexia and even epilepsy.”
The article offers some great, simple tips to make your content more accessible.
Quotable
“I think a dream is just a suggestion to start something out, do something.”
Col. Harland Sanders, founder of Kentucky Fried Chicken, who was born on this day in 1890
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom