Monday, September 16
MarketVolt’s Monday Mash-Up
From the MarketVolt Blog
The “Next Big Thing” Is Not Necessarily the Best Thing
In last week’s Mash-Up, I paid homage to marketing genius Dan Kennedy. Here’s a post from MarketVolt’s blog that was inspired by advice I received from Dan several years ago. The lessons still apply today.
What Matters Most in Marketing
I’ve seen lots of businesses struggle, even when they have a great product or service. The problem: They don’t develop strong relationships with prospects and customers. Here’s a short, profound and powerful post from Seth Godin that gets at this idea.
Vanity Metrics Don’t Pay the Bills
I say this often: You can’t cash a Facebook “like” at the bank. Yet some businesses spend big bucks chasing likes (and other vanity metrics) and then celebrate when they generate big numbers. My favorite marketing cartoonist captured this insanity with this cartoon/post all the way back in 2011.
Recommended Listening
Sheryl Crow’s Latest (and Last) Album is a Gem
Sheryl Crow says her latest album, Threads, will be her last.
Talk about last, but not least! This is a great album. Crow collaborates on each song with famous artists from various genres — Willie Nelson, Keith Richards, James Taylor, Joe Walsh, Bonnie Raitt, Jason Isbell, Sting, Eric Clapton, Stevie Nicks and more.
By the way, Crow isn’t retiring. She’ll continue to release music, one track at a time. But she believes music consumers no longer want or need full-length albums. Maybe so, but I’ve been playing this one repeatedly from start to finish since I bought it.
Quotable
“No matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.”
Sheryl Crow
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom