Monday, September 23
MarketVolt’s Monday Mash-Up
Marketing Tips
How to Increase Revenue from Existing Customers
We preach this all the time: Develop strategies to maximize the value of existing customer relationships. So many businesses focus all their marketing energy on chasing new leads. That’s important, but it’s far less expensive to build on existing relationships. Here’s a great article from Forbes to spark some ideas on how to do it.
Great Advertising
Creative Print Ads Remove the “Blur” from Great Paintings
I came across these ads from five years ago recently by the eyewear maker Keloptic. Funny and effective.
Marketoonist Mocks New Product “Innovation”
Apple released a new phone last week. (Yawn!). Remember the days when people waited breathlessly for the next new thing from Apple and other “innovators?” My favorite marketing cartoonist offers a hilarious take on how times have changed.
Great Advice
Freshen and Re-Use Old Content
Many businesses struggle with content marketing because they find it difficult to produce new content regularly. Here’s a useful post from Duct Tape Marketing’s John Jantsch that will help: “How Repurposing Your Old Content Brings New Life and New Traffic.”
Quotable
“Life is one big road with lots of signs. So when you riding through the ruts, don’t complicate your mind. Flee from hate, mischief and jealousy. Don’t bury your thoughts, put your vision to reality. Wake Up and Live!”
Bob Marley, who appeared on stage for the last time on this day in 1980.
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom