One day last week, Burger King restaurants in Argentina stopped selling the “Whopper” for one day and encouraged customers, instead, to head over to McDonald’s for a Big Mac.
It was “McHappy Day” in Argentina, the day McDonald’s donates a portion of sales to a charitable foundation that helps children with cancer.
In print ads published after “McHappy Day,” Burger King trumpeted “A Day Without Whopper — The Day We Donated Our Guests to McDonald’s Charity.”
Here’s one such ad.
The move generated a ton of free press and social media buzz.
I think that’s a pretty good marketing stunt.
What do you think? I’d love to hear from you.
Tom
MarketVolt
p.s. We help businesses figure out what they sell and how. Then we help them identify and connect with their target markets so people will view you as a welcome guest and listen to what you’re saying. If you want to discuss how to make it happen for your business, email me at tom@marketvolt.com. For no charge and no strings attached, we’ll discuss with you how you’re building email lists, generating new leads and generally finding and connecting with prospects.
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