Monday, October 21
MarketVolt’s Monday Mash-Up
Marketing Tips
Copyblogger Reminds Us to Let the Audience Decide
I’m a big fan of Brian Clark (a.k.a. The Copyblogger), and I’m a big fan of this blog post. He tells the story of the band Wilco and its album Yankee Hotel Foxtrot. Record executives thought the album would flop. In fact, Wilco was dropped by the label before releasing the album… which ultimately became the band’s greatest seller. There are some great lessons here for marketers, including, “Nobody knows anything…except the audience.”
Recommended Viewing
Automation is Nice, but…
I meet a lot of business people who believe marketing automation has eliminated the need for human contact in sales. Not true. This article offers five ways to complement marketing automation with human connection. Important lessons here.
Recommended Viewing
Linda Ronstadt Film is Fantastic
I highly recommend the new documentary “Linda Ronstadt: The Sound of My Voice.” Here’s the trailer. I liked it so much I almost sent a special Mash-Up last Friday, the day after I saw the movie, to recommend it to everyone then. Go see it and let me know what you think.
Please Watch This…
Short Film Tells Story of “Preemptive Love” in the Middle East
My friend Jeremy Courtney moved with his wife, Jessica, from Texas to Iraq in 2007 — at the height of the war in that country. Their vision: “Rather than turn away from chaos and conflict, they were going to lean in and love anyway.” They founded the Preemptive Love Coalition, an international relief organization engaging on the frontlines of the world’s most polarizing conflicts in Iraq and Syria. Their story is incredible. It’s told here, in a stunning short film that I encourage everyone to watch (and spread).
Quotable
I’ve mentioned this often in my emails…I think Seth Godin is very wise. His blog is excellent. His posts are usually short and sweet. Right to the point. None has been shorter than this one. Here’s the entire post, short and loaded with wisdom:
“It’s possible that you no longer need to get better at your craft. That your craft is just fine. It’s possible that you need to be braver instead.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom