onday, October 28
MarketVolt’s Monday Mash-Up
Marketing Laughs
Brands with a Sense of Humor
I found this article that catalogs funny product descriptions from e-commerce brands. Sometimes we take ourselves and our businesses too seriously. I like it when a brand has some fun.
Marketing Tips
“Negative” Marketing Can Have Positive Results
Customers buy your products and services because they fulfill some desire or they protect against a bad outcome. So it follows that, occasionally, you have to talk about bad outcomes in your marketing. Going “negative” does not make you a bad, negative person. Here’s a post from our blog that explains…
The Power of Combining Social Media and Email
I love this infographic from Payfort that reminds us how important email marketing remains. The intro to the graphic notes: “Email marketing still plays an important role in business and remains one of the most effective ways to reach your customers…but it doesn’t need to be in direct competition with social media. Here’s how you can combine the 2 platforms for the best results!”
Good info in this graphic!
Wise Humor
Friends and Followers are NOT The Goal
Here’s a spot-on cartoon from Marketoonist that nails the mistake so many marketers make with social media. The goal is not more followers.
Quotable
“There are some people who live in a dream world, and there are some who face reality; and then there are those who turn one into the other.”
Desiderius Erasmus, Dutch humanist and theologian (The Praise of Folly), born on this day in 1466.
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom