Monday, November 18
MarketVolt’s Monday Mash-Up
Marketing Tips
Embrace Emotion in B2B Marketing
This is a great article — helpful whether you sell to businesses or consumers. Understand your target market and appeal to their emotions. This article explains how B2B marketers can do it. The lessons apply to all marketing.
Marketing Humor
Bold New Ideas? Not so Much…
I like this cartoon about how some organizations welcome innovation…
…or don’t.
Email Marketing
Looking for Some Marketing Ideas…?
Email marketing is about much more than newsletters. This article offers some great ideas for how to move beyond the newsletter to maximize your email ROI.
Recommended Listening
An Album that Lives Up to the Pre-Release Hype
I can’t get enough of this album: The Highwomen — the debut release of a country music super-group featuring Brandi Carlile, Maren Morris, Amanda Shires, and Natalie Hemby. Here’s the album review from Rolling Stone. There was a lot of hype before this album was released in August. It lives up to all the hype.
Quotable
Jackie Robinson on Dignity
On this day in 1949, following his third season in Major League Baseball, Jackie Robinson won his first and only National League MVP award. The first player to break baseball’s color line, Robinson said this:
“Life is not a spectator sport. If you’re going to spend your whole life in the grandstand just watching what goes on, in my opinion you’re wasting your life.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom