Monday, November 25
MarketVolt’s Monday Mash-Up
Cool Marketing
REI: Practicing What They Preach
I really like REI’s approach to Black Friday. Rather than hosting doorbuster sales like other retailers, they close their doors and encourage their employees and customers to opt-outside.
Here’s the explanation on their website.
Marketing Tips
The Power of Split-Testing
We say it a lot in these emails: Test what works. Here’s a great article from the smart folks at Crazy Egg about the benefits of split-testing.
Clever Campaign
Philadelphia Cream Cheese Reimagines the Holiday Table
This advertising campaign caught our eye and made us laugh.
Kraft, the makers of Philadelphia Cream Cheese, are encouraging us to serve cheesecake at our Thanksgiving meals. Their pitch: A conspiracy theory about culinary cover-ups.
Here’s the description that accompanies the advertisement on YouTube:
Cheesecake is the most traditional Thanksgiving dessert. Why haven’t we heard about it? Because the people in power didn’t want us to know. Follow the Cheesecakers Society as they expose one of the biggest cover-ups in American History!
Funny!
Recommended Listening and Viewing
Belated Love for Nick Drake’s “Pink Moon”
Nick Drake was a singer-songwriter was gained little notice (and sold few albums) when he was alive. He died on this day in 1974 at age 26. Two years earlier, he released his album “Pink Moon.” Critics and music buyers shrugged. Then in 2000, Volkswagen released this ad, featuring the title track from that album. The ad was critically acclaimed. Music fans loved it… and Nick Drake. Within 30 days of the ad’s release, Drake sold more albums than he had in the previous 30 years.
Quotable
Andrew Carnegie…
…was born on this day in 1835. He said:
“He that cannot reason is a fool. He that will not is a bigot. He that dare not is a slave.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom