Monday, December 16
MarketVolt’s Monday Mash-Up
Entertaining Ad
Thinkbox Employs Tooth Fairy to Pitch TV Advertising
I like this ad by Thinkbox, a consortium of television broadcasters designed to promote TV advertising…
Funny and entertaining, while also promoting the value of their service.
Security Tips
Turn Off Bluetooth if You Leave Devices in the Car
Thieves are using an inexpensive, readily available device to detect nearby devices with bluetooth. They walk past parked cars, detect whether there’s a device in the car, and break-in if there is. The lesson: Turn off Bluetooth (or power down the device altogether) if you’re leaving it in the car. Here’s an article from Popular Mechanics that explains it all.
Marketing Tips
Is Your Business as Visible Online as It Should Be?
Here’s a great presentation from a recent Experts 4 entrepreneurs event in St. Louis. Marketing expert Will Hanke from Red Canoe Media offers some great tips to help you get your business listed and noticed online. Simple ideas, critical to business success.
Marketing Tips
Payback for Those Abandoned Cart Emails
Anyone who left the online store before completing the purchase has probably received an “abandoned cart” email — one of those annoying messages urging you to return to the store and complete your purchase. As a marketing guy, I get it; it’s a good strategy to increase sales.
But as a consumer, I find those emails annoying. Now we can cash-in on the practice. I heard this tip on the morning news today… When shopping online, register for the site with your email, put items you want in the cart and then sign out. You may get an abandoned cart email; and if you do, it may include an incentive for you to return — a coupon code or some other discount to sweeten the deal. If you can wait to complete the purchase, it’s worth a try.
Quotable
Wise Words from Margaret Mead
Cultural anthropologist Margaret Mead was born on this day in 1901. She said…
“It is utterly false and cruelly arbitrary to put all the play and learning into childhood, all the work into middle age, and all the regrets into old age…”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom