Last week, I was pitching my business to a guy who knows some things and let me know it.
He wanted more prospects, sales and profits.
I told him how StoryUp Marketing helps businesses tune up their stories so prospects and customers tune in and act.
The key, I said: Focus on why customers buy from you, not what products and services you deliver.
He cut me off. “Yeah, yeah. I get that ‘Why…’ stuff,” he said.
That stung a little, but no big deal.
I asked the guy, “Why do your customers buy from you?”
He knew, and he told me.
But then we looked at his website and…
…None of that stuff he just told me was anywhere to be seen on the site’s front page.
In marketing (and, really all things), there’s a big difference between getting the idea, and implementing the idea.
It’s easy to get an idea.
Read a book with a good idea and say, “I get it!”
Hear some tips on a podcast and say, “I get it.”
Attend some expert’s webinar and say, “I get it.”
Read this email and say, “I get it.”
You and most others who say that are not lying.
But then what?
Will you and all the others step beyond, “I get it,” to say, “I’ll DO it.” And how many of you will follow-through and know what to do?
That’s why StoryUp Marketing exists. If you want prospects and customers to tune in and act, we know what to do (tune up your story) and we know how to do it.
We move you from “I get it” to “We did it!”
The first step is free: Sign up for a Story Assessment.
I’m offering free, 30-minute web confereces to review your business story. I will meet with you via Zoom and review how you’re telling your business story — on your website, social media, and other channels. Then, I’ll recommend steps you can take to help prospects and customers tune in and act.
I have a limited number of slots open on my calendar for these sessions. Please visit my calendar to book a time that works for you.
Thanks!
Tom
314-529-1431
tom@StoryUpMarketing.com
www.StoryUp Marketing