Monday, December 9
MarketVolt’s Monday Mash-Up
Marketing Tips
Subject Line Dos and Don’ts
Here’s the latest post from the MarketVolt blog:
Want to Get a Prospect’s Attention? Here Are Some Subject Line Dos and Don’ts
Funny Ad
Grocery Chain Releases the “Worst Song in the World”
I really like this ad from the French grocery chain Monoprix.
If you’ve ever watched a music video — especially ones from the early days of MTV — this will make you laugh.
It also constructs an effective story that delivers a strong marketing message.
Funny and instructive.
Marketing Ideas
Bus Company Improves Its Surveys and Sees Results
Greyhound is a massive corporation using enterprise software to run its marketing and sales. Still, small businesses can learn from this article that describes how they improved their customer feedback process. You don’t need to invest in premium survey tools to do what Greyhound did; you should see similar results.
The Power of Community
How a Small Businesses Fended Off a Giant
Every business can learn from this story of a family-owned frozen yogurt shop that built its business the right way and survived when Dairy Queen came to town.
Quotable
Big Bird Wisdom
Caroll Spinney, the puppeteer who gave life to Big Bird and Oscar the Grouch on PBS’ “Sesame Street” died yesterday. In one of the articles about him, he said, Big Bird was the character most similar to himself. So here’s a quote from Big Bird to remember the man who created him…
“Bad days happen to everyone, but when one happens to you, just keep doing your best and never let a bad day make you feel bad about yourself.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom