My friend Mary Kutheis shared with me a great marketing email, thinking I would want to share it with everyone on my list.
She was right.
The email came from Touchnote, a greeting card service that allows you to design and compose cards online that they print and mail.
Mother’s Day is a busy time for Touchnote. And before that holiday, they send promotional emails reminding customers to send cards to Mom and Grandma.
What happens though, if you’re a Touchnote subscriber who has lost a mother or grandmother? Those promotional emails might sting.
So Touchnote sent the following email to its subscribers:
“I’m getting in touch as I know that Mother’s Day reminders can be really difficult for some people. So, with Mother’s Day coming up, we want to give everyone a chance to opt-out of receiving emails about it.
“Simply click the link here to change your preferences and we’ll keep you updated with everything else, like normal.
“Have a lovely day.”
That’s excellent!
Marketing works best when you understand how your prospects and customers feel.
If you can connect with their feelings, if you can show that you get it, prospects and customers will trust and like you more. Prospects and customers will value what you sell more. Prospects and customers will do more business with you.
This email from Touchnote didn’t pitch anything. But still, it stands out as great marketing.
If you want your marketing to work best, you need to tune up your business story. With a well-tuned business story, prospects and customers will tune in, stay tuned, and act.
If you want to learn how to craft better business stories…
Sign up for a Story Assessment.
I’m offering free, 30-minute web conferences to review your business story. I will meet with you via Zoom and review how you’re telling your business story — on your website, social media, and other channels. Then, I’ll recommend steps you can take to help prospects and customers tune in and act.
I have a limited number of slots open on my calendar for these sessions. Please visit my calendar to book a time that works for you.
Thanks!
Tom
314-529-1431
tom@StoryUpMarketing.com
www.StoryUp Marketing