I once read an interview with a top dog at Disney who described why they invest big-time in sidewalk gum removal.
Disney employs people who spend their entire day picking up gum from the sidewalks.
The idea: If a guest steps in that gum, they will interrupt their fun day, sit on a bench in the hot sun, spend several minutes picking that gum from their shoe and grumble the entire time.
It will ruin their Magic Kingdom experience. And that may keep them from returning or referring.
That top dog said Disney considers gum pickup a critical marketing activity.
Right on, Disney.
Here’s the lesson:
Marketing is everything, and everything is marketing.
We often think of marketing only as the messages we transmit on websites, social media, sales letters, and other channels.
Sure, those things matter — a lot!
But everything you do sends a message. Everything aspect of your operations tells prospects and customers…
…either you understand and care about them…
…or you don’t.
That guy who’s picking gum from his shoe is thinking, “You don’t…”
Your customers and prospects are the stars of your business story.
Understand what they want.
Understand what frustrates them.
Craft marketing messages that show you understand and deliver for them.
Operate in ways that show the same.
Then they’ll stick with you. They’ll tell others. And your business will thrive.
If you want your business to thrive, you need to tune up your business story. With a well-tuned business story, prospects and customers will tune in, stay tuned, and act.
If you want to learn how to craft better business stories…
Sign up for a Story Assessment.
I’m offering free, 30-minute web conferences to review your business story. I will meet with you via Zoom and review how you’re telling your business story — on your website, social media, and other channels. Then, I’ll recommend steps you can take to help prospects and customers tune in and act.
I have a limited number of slots open on my calendar for these sessions. Please visit my calendar to book a time that works for you.
Thanks!
Tom
314-529-1431
tom@StoryUpMarketing.com
www.StoryUp Marketing