Here is a great ad that I found on Facebook last week:
It’s that first line that makes it so great: “Tired of clients breaking the beautiful website you slaved over?”
That is a great question, a great business story.
That inspires prospects to tune in, and they continue reading (they stay tuned).
Lesson 1: Your business story is NOT a single epic. It’s a thousand little stories. And some of the best are 10 words (like this ad’s opening line) or fewer.
Lesson 2: Your business story is about your prospects and customers. Not you or your product. Beaver Builder makes great web publishing tools. But that’s not what they say to open the ad. The star of the story is the prospect — web developers. And this ad’s story perfectly reflects web developer’s frustrations.
That’s all I have for you now, but I’ve got a few slots on my calendar if you want to dig deeper…
If you want to learn how to craft better business stories so prospects tune in and stay tuned…
Sign up for a Story Assessment.
I’m offering free, 30-minute web conferences to review your business story. I will meet with you via Zoom and review how you’re telling your business story — on your website, social media, and other channels. Then, I’ll recommend steps you can take to help prospects and customers tune in and act.
I have a limited number of slots open on my calendar for these sessions. Please visit my calendar to book a time that works for you.
Thanks!
Tom
314-529-1431
tom@StoryUpMarketing.com
www.StoryUp Marketing