| Product Enhancements Find Items in MarketVolt with New Search Features  The more you use your MarketVolt account, the longer your lists of mailings, characteristics and other items will get. It can be challenging to sort through those lists to find what you need — until now. New search features are here. You can search for mailings by name, what briefcase they are in and when they were created. New search tools also are on the Mailings by Account page and the Characteristics page. We recently expanded our development staff so we can enhance MarketVolt more quickly. We hope this announcement will be the first of many we make in 2016 as we pursue our goal to help you manage your email campaigns with maximum efficiency and minimum hassle. |
| Marketing Strategies and Tactics Courting Tips for Email Marketers  We read lots of blog posts and articles about email marketing. The folks at Email on Acid recently published one that we think is great because it echoes the marketing lesson we think is most important. Marketing is a courting process, not an event. If you come on too quickly you’ll lose the prospect. We elaborate and share more from Email on Acid in this summary on our blog. |
Tips for Planning Your Email Campaigns Only An Annoying Email will Annoy A Subscriber  How often should you send marketing emails? I hear this question often from small business people, most of whom say they’re worried about annoying subscribers with too many emails.Our answer: You will annoy your subscribers only if you send annoying emails. If you send emails that are boring, irrelevant, overly pitchy or misleading, subscribers will turn off, opt-out and click the spam complaint button. That will be the case whether you send once a day or once a month. Read more… |
| Upcoming Events Coming Soon: Next Level Email Marketing Sessions  Watch your inbox for invitations to our Next Level Email Marketing events — live and online sessions designed to help you master new strategies, tactics and skills to take your campaigns to the next level. Topics will include: List-BuildingCampaign-Automation and Auto-RespondersCombining Email Marketing with Social MediaCopy-Writing and PersuasionImproving Delivery RatesAdvanced MarketVolt Features and FunctionalityThe first sessions will begin later in March. Dates and times TBD. Check your email or our web site, Facebook, LinkedIn and Twitter pages for more information. |
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