Monday, April 29, 2019
MarketVolt’s Monday Mash-Up
Marketing Tips
Excellent Lead Generation Ideas
Here’s an excellent article from Unbounce: 10 Creative Lead Gen Examples Sourced from Marketing Legends.
Unbounce is a great service for building lead-generation landing pages. The service integrates with many email engines, including MarketVolt’s.
Bold Marketing
Beer-Maker Acknowledges Shortcomings to Promote a Rebrew
Carlsberg Beer has launched a bold, risky advertising campaign to announce it has reformulated its pilsner brew.
Faced with lagging sales, the company has taken its old slogan — “Probably the best beer in the world” — and turned it upside down.
In one print advertisement, Carlsberg revises the slogan to: “Probably NOT the best beer in the world” and adds, “So we’ve changed it. Introducing new Carlsberg Danish Pilsner. Rebrewed from head to hop.”
In this video ad, Carlsberg promotes the same idea by having its employees read aloud insulting twitter reviews about their beer.
I have no idea whether this campaign will work, but I like it.
Recommended Reading
What’s in a Color
Here’s an interesting article about the color green, the emotions and meaning it evokes and its role in marketing. I learned a few lessons I may apply to my marketing from this article.
Birthday Wishes
Willie Nelson Turns 86 and Farm Aid Turns 34
Willie Nelson was born on this day in 1933. In 1985, Willie, Neil Young, and John Mellencamp organized the first Farm Aid concert in 1985 to raise awareness about the loss of family farms and to raise funds to keep farm families on the land. Thirty-four years later, Farm Aid is still going strong. Farm Aid has raised more than $53 million to promote strong and resilient family farms. I think that’s cool.
Jerry Seinfeld was born on this day in 1954. He said this:
“Once you start doing only what you’ve already proven you can do, you’re on the road to death.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom