Earlier this month, I shared the news that marketing great Dan Kennedy was in hospice care.
Since then, I’ve been recalling many of the valuable lessons I learned over the years from Dan.
Here’s one of my favorites:
Dan often told the story of being disturbed at home by a door-to-door salesman who rang the doorbell while he was watching the ballgame.
An unwanted pest!
A few weeks later, again while Dan was watching a ballgame, someone started pounding on his back patio door. This time Dan was really P-O’d and was ready to let this pest have it.
Turns out, it wasn’t a salesman this time. It was a passerby telling him that some brush in the backyard was ablaze. The good Samaritan diverted Dan’s attention from the ballgame, but he was far from an unwanted pest…
…He helped Dan avert tragedy.
He was a welcome guest.
The best marketers devise strategies and tactics to be a welcome guest, not an unwanted pest.
Tom
MarketVolt
p.s. We help businesses figure out what they sell and how. Then we help them identify and connect with their target markets so people will view you as a welcome guest and listen to what you’re saying. If you want to discuss how to make it happen for your business, email me at tom@marketvolt.com. For no charge and no strings attached, we’ll discuss with you how you’re building email lists, generating new leads and generally finding and connecting with prospects.
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