Monday, November 4
MarketVolt’s Monday Mash-Up
Email Tips
The Power of the Pre-Header
See that fine-print copy at the very top of this email? That’s called a “pre-header,” and it’s something you should include in your emails if you want to increase open rates and engagement. Here’s an article that explains why and offers some tips for writing good ones.
Productivity
“.new” Domain Extension Launches Apps Quickly
If you have a Spotify account, type “playlist.new” in your browser’s address bar to create a new playlist. No need to open Spotify first.
Do you use Google calendar? Type cal.new in the browser to create a new event.
Doc.new will launch a new Google docs page.
Reservation.new will launch Open Tables new reservation page.
Businesses can register domains with the “.new” extension to create shortcuts to their online applications.
Here’s an article that explains it all.
Fast Food Chain Got One Part Right — The Apology
Yesterday (Sunday 11/3) was National Sandwich Day. How did you celebrate!? A few days back Chick-Fil-A encouraged email subscribers to celebrate by visiting their stores to buy a chicken sandwich. The only problem: Chick-Fil-A is closed on Sundays. Soon after sending the first email, they sent a simple, concise, to-the-point correction/apology. Here’s an article that tells the story and reminds us that a simple, direct apology is the right approach when your business gets something wrong.
Perfecting Your Presentation
Three “E’s” Help Your Audience Get It
Here’s another great quick-tip video from Fred Miller, the man behind No Sweat Public Speaking. If you want your audience to connect with your presentation and “get it,” here are the three “E’s” to include.
Quotable
You’ve heard me say it often: Emotions, not rational analysis, drive buying decisions. Here’s an oldie-but-goodie article that proves it.
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom