Welcome to the ClubThis is the first edition of our new-and-improved email newsletter for MarketVolt users. At MarketVolt, we believe there is a better and easier way to create, deliver, and track business-building emails. We’ve designed our application to reflect that belief. This newsletter is designed to help you use MarketVolt with maximum efficiency and minimum hassle. We plan to send this newsletter twice-monthly. We hope you find it informative and useful! |
| Formatting Tips Images Should Decorate Your Email, But Not Be the Core Message or Navigation We see many email marketers who create image-only emails or who use graphics (like the “read more” button to the right) for primary navigation. That’s a big mistake. We’ve added two posts to the MarketVolt Blog that explain why this is a problem and how you can balance design and utility for an effective email. You can find the blog posts here. |
| Recent Changes Easier Characteristic Selection Many of you have been asking us for an easier way to find and select characteristics when you schedule a mailing, search for recipients, or categorize a list. We’re releasing a vastly improved interface this month. Instead of searching through long lists of alphabetized characteristics, you’ll be able to type the first few letters of the characteristic name to produce a short, filtered list from which you can select. If you don’t remember the characteristic name, you still can see the entire list.  This is part of a broader, ongoing effort to simplify various processes in MarketVolt to make the application as easy for you to use as possible. |
| Coming Soon… Mobile-Ready Templates  More and more people are reading their emails on smart phones and other mobile devices. The typical email template — 600+ pixels wide, multiple columns — doesn’t display well on the a small phone’s screen. So we’re creating new templates designed to look great on both the desktop computer, laptop, or mobile device. We’ll be rolling out these templates this month for all of our clients.This email is created with one of those templates. It automatically detects when someone is viewing the email from a mobile device. If you view the email on a computer, the email is 600 pixels wide. If you view it on a mobile device, the template and banner image shrink to fit the smaller screen. No more horizontal scrolling. Everything looks great and is legible. |
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August 11, 2011Welcome to the Club!
We see many email marketers who create image-only emails or who use graphics (like the “read more” button to the right) for primary navigation. That’s a big mistake. 
Last week, we added the ability to upload multiple images at one time. In future emails, we’ll use this space to highlight one or more of the new features in greater detail.
Would you buy a car without seeing it AND without even hearing about its features and benefits? Then why would you expect people to fill out the email list signup form on your web site if you reveal nothing about what they will get? 
Many of you have been asking us for an easier way to find and select characteristics when you schedule a mailing, search for recipients, or categorize a list. We’re releasing a vastly improved interface this month.