| Hello: Here’s the latest edition of MarketVolt’s Monday Mash-up. We’ll kick off every week with this quick collection of tips, recommendations, observations and other interesting, valuable stuff. – Tom |
| Monday, August 27, 2018 MarketVolt’s Monday Mash-UpInformative Infographic Why Email Marketing Should Get Personal We say it all the time: Personalized emails (tailored messages, personalized salutations, etc.) generate far better response. Here’s proof. How-To… Move On When Things Don’t Go According to PlanThanks to Mash-Up reader Sara Moffett in San Antonio for sharing this great blog post with us. When things go wrong, we often complain and wallow in misery. There’s a better approach. Myth-Buster “Above the Fold” is a Bogus Design Concept Many people worry too much about putting their key content “above the fold” (on the first screen) on their website and emails. It’s not necessary, according to this great article that recommends you ditch above-the-fold design. Recommended Reading Undaunted Courage Earlier this month, I visited the renovated museum at the Gateway Arch in my hometown, St. Louis. The visit rekindled my interest in the Lewis and Clark expedition. Steven Ambrose’s Undaunted Courage is the definitive history of the expedition. I’m re-reading it, 22 years after it was first published. I highly recommend it. Lots of inspiration and business lessons in these pages. More on that in future emails. Words from John McCain “Glory belongs to the act of being constant to something greater than yourself, to a cause, to your principles, to the people on whom you rely and who rely on you.” ***Any reading, listening, quoting, resourcing that you think we should share? Send us a tip. Until next time, enjoy the rest of this week and the weekend. Tom |
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