I got some spam this week from a guy who claims he knows me because of my job title.
He doesn’t.
The email said: “Your title suggests you know better than most that inventory solutions in your industry cost a fortune. Worse yet, most don’t integrate with QuickBooks.”
My title is “President,” not “Inventory Manager.” My company sells software and strategic marketing services, not stuff we store in a warehouse.
But that didn’t stop this guy.
He pitched his inventory management solution. It’s easy to use. It integrates with QuickBooks!!!!
Here’s the funny/sad thing: I work with lots of companies that manage inventory and might benefit from better software.
But I’m not buying from this guy.
I don’t trust him.
Don’t get me wrong. I’m all for “personalizing” emails. We encourage you to do it. We help many of our clients do it. Well-executed, personalized emails yield far better results than impersonal emails.
But personalizing does not mean pretending I know you.
It means including content that you believe will be pertinent to the reader — and doing it in an authentic way.
Saturation bombing people with a certain job title and implying you know the person — that’s not authentic. Sure, his email may reach some inventory managers who fall for the “personal touch.” But there’s nothing really personal about it.
Tom
MarketVolt
p.s. Want to discover how to personalize your emails to improve results? We can help you do that. MarketVolt’s experts can help you devise creative, smart strategies and tactics for your campaigns. We can help you with content planning, copywriting, email production, blogging or other content marketing. We can show you how to do it, or we can do it for you. If you want to learn more, give me a call (314-529-1431) or email me.