Monday, May 13, 2019
MarketVolt’s Monday Mash-Up
Sales Tips
The Art Of The Email Introduction
Email tools like MarketVolt are great for mass mailing a list — or delivering targeted follow-ups to people who respond to your mailings or other content.
But what about those one-to-one emails that you send to cold leads or other prospects? How do you break through the noise, get someone’s attention and get them to act?
Here’s a great article from Forbes with some excellent tips:
The Art Of The Email Introduction: 10 Rules For Emailing Busy People
In Case You Missed It…
False Opt-Outs Can Kill Your Email List
Last Wednesday, I sent this email to you and the rest of my list to describe how email security software can accidentally, automatically click opt-out links in the emails you send. This means people who don’t want to opt-out may be unsubscribing from your list. I describe how you can test whether this is happening to you and what you can do to correct the problem.
Happy Belated Mothers Day
SNL Sketch Captures Challenges and Insecurities of Motherhood
Being a mother is hard work. No mother is perfect — even though they strive to be. This sketch, The Perfect Mother, from two nights ago on SNL, is hilarious and spot on.
Recommended Viewing
Darkest Hour Portrays Churchill at a Critical Moment in History
On this day 79 years ago, Winston Churchill delivered his first speech to the British Parliament as Prime Minister. Known as the “Blood, Toil, Tears and Sweat” speech, it’s a famous, inspirational statement in which he promised “victory at all costs” for a country on the verge of war with Nazi Germany. Here’s an audio recording of that speech. I also recommend that you see Darkest Hour, the film starring Gary Oldman as Churchill. Oldman won the Oscar for best actor.
On that very same day as Churchill’s speech, Bruce Chatwin was born in Sheffield, England. He went on to become a celebrated novelist and travel / adventure writer. His book In Patagonia is one of my favorites, a classic of travel / adventure literature.
. . He said this:
“Man’s real home is not a house, but the Road, and that life itself is a journey to be walked on foot.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom