Monday, May 20, 2019
MarketVolt’s Monday Mash-Up
Relevant Data
Must-See Stats re: Email Marketing
Here’s an interesting article from the Convince&Convert website:
13 Email Marketing Statistics That Are Shaping 2019 and Beyond
Business Tips
Tear Down the Silos
We see it often: Businesses that separate business functions into separate silos. Here’s an excellent article from Marketing Week that explains why this is such a problem: Why silos are the enemy of effective marketing.
Great Infographic
How to Put the Customer First
I love this graphic that is loaded with great ideas and case studies from businesses that market more effectively by putting the customer first: Your Guide to Customer-First Marketing.
Recommended Viewing
Jazz Great Delivers Great Commencement Address
I’m a proud papa. On Saturday, my daughter, Maddie, graduated with honors from Kenyon College in Ohio. Jazz great Wynton Marsalis delivered the commencement address. The speech was fantastic — full of relevant insights and advice for all of us, not just graduates. Here’s the video.
My favorite excerpt from that speech:
“Be aware of where you are in time and space, and mind how you experience and digest events, because: Things happen. Little things you repeat every day that slowly make you into yourself with every repetition, like practicing an instrument, or playing your favorite videogame, or having your morning coffee; big things that you choose, like getting married; big things you have absolutely no choice in, like health issues or natural disasters; things that you think are glorious, but they aren’t — like what you liked, that everyone liked, when you are at any age that a lot of people like the same things together, and y’all feel that your sheer numbers will make it significant, but it won’t (like the latest fad); and then there are earth-shaking things that will never happen again, but you don’t know it until it’s too late, like the last time you saw a close friend who then passes away. Things happen, and it’s just not possible to pick and choose a menu of experiences you would like to have from the arc of your life journey. Some of the most profound things that will happen to you won’t be your choice.
“You see, though we all envision our future and work towards it, the present is all we can actually experience. And it is often pressurized, chaotic and overwhelming. In response, popular pastimes distract us from a terrifying reality: the future is always now. So I ask you: Please be present today for your friends and loved ones, and allow the presentness of today to develop into a daily presentness throughout your adulthood.”
Any reading, listening, quoting, resourcing that you think we should share? Send us a tip.
Until next time, enjoy the rest of this week and the weekend.
Tom