| Hi #First Name6892# Happy New Year. Our resolution for 2017: Accomplish more with less time, effort and cost — for ourselves and our clients. How we’ll do it: Marketing automation. This email will demonstrate some really cool marketing automation… When you click this link (don’t do it yet), automated processes will: Create a personalized “Certificate” with your name on it. Convert that document to a .pdf file. Send that document to you as an attachment in an email. Add your name to an online spreadsheet that can be shared with others. We use automations like this to share qualified prospects with sales reps who use the spreadsheet to make follow-up calls. Record the click in our Customer Relationship Management (CRM) software. By connecting our emails automatically to our CRM, we maintain a complete log of customer and prospect activity. So…now please click that link. You’ll see the spreadsheet we’re automatically building, and you’ll soon get that follow-up email with an attached, personalized document. If you want to know how the automation might apply to your business and how it’s done…I’ll dig deeper and reveal more in a free webinar — Marketing Automation Made Easy. I’ll present the free webinar five times, beginning tomorrow. More Marketing Automation: Instant Event Registration… When you register for an event, you typically have to fill out a registration form. But using some more marketing automation, we’re allowing you to register with just one click. No forms to fill out. No hassle. Just click the “Save a Seat for Me” button next to the date you wish to attend and you will be registered. You’ll receive a follow-up email to confirm the registration. Wednesday, January 11th, 1 PM Thursday, January 12th, 10 AM Friday, January 13th, 2 PM Monday, January 16th, 10 AM Tuesday, January 17th, 11 AM If you can’t attend at one of these times, but you are interested in learning more, contact me by replying directly to this email. We can arrange to show you how this works. |
Thanks. Tom Ruwitch MarketVolt President/CEO |
The more you use your MarketVolt account, the longer your lists of mailings, characteristics and other items will get. It can be challenging to sort through those lists to find what you need — until now. 
We read lots of blog posts and articles about email marketing. The folks at Email on Acid recently published one that we think is great because it echoes the marketing lesson we think is most important. 
How often should you send marketing emails? I hear this question often from small business people, most of whom say they’re worried about annoying subscribers with too many emails.
Watch your inbox for invitations to our Next Level Email Marketing events — live and online sessions designed to help you master new strategies, tactics and skills to take your campaigns to the next level. 
We hope you enjoyed the holiday season and wish you great success in 2016. 
Google Analytics is a great, free tool you can use to track traffic on your web site. If you haven’t deployed Analytics on your site, we recommend you do so soon.
We used to think one could never sell ice to an Eskimo. “Why would an Eskimo need ice?” we thought. We don’t want to be those slick, sleazy salesmen who convince people to buy something they don’t need.
We’ll show you how to use the internet to achieve your fundraising goals without busting your budget or making your head spin. 
Did you notice the Santa symbol we placed in the subject line for this email? We hope it caught your eye. 
You’ve probably already been working on your social media strategy for the holiday season. But, if you are behind in getting it kicked off, our friends at Hootsuite have an excellent resource to create a social media holiday campaign that keeps on giving. 
So…after thoroughly milking the holiday season theme in this newsletter, we want to remind you that holidays and seasonal changes can be great hooks for marketers at all times — not just in November or December. 
You’ve probably already been working on your social media strategy for the holiday season. But, if you are behind in getting it kicked off, our friends at Hootsuite have an excellent resource to creat a social media holiday campaign that keeps on giving. 
Seth Godin is among the most respected internet marketing experts on the planet. So when he speaks, we listen. That’s why we were so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, Godin said, “I think showing up in a trusted way, regularly is priceless.” He said this when asked why he prefers to “stick with” email, rather than relying on social media to promote his products and services.
You probably can tell if your web site is “mobile friendly” just by looking at it. But in some cases, a site that looks mobile-friendly may not be mobile-friendly, according to the authority that matters most — Google. 
Speaking of web sites and Google, we’re big fans of Will Hanke and his firm Red Canoe Media. When it comes to search engine optimization, Will really knows his stuff. 
That’s how long it takes subscribers to decide if they are willing to open your email.
We were glad to see a new study that underscores a marketing idea we share often: If you want to build your email list, offer free content in exchange for an address.
Have you resolved to grow your business this year? If so, our 5in25 webinar series can help. We reveal five powerful, proven marketing tips in just 25 minutes — for free.